BIC Razors partners with J.B. Smoove SHELTON, Conn., Jan. 18, 2018 /PRNewswire/ -- BIC® Flex™ Men's razors is excited to announce its partnership with actor and fashion-forward comedian JB Smoove, star of the award-winning series Curb Your Enthusiasm. JB Smoove is lending his comedic tone and great style to BIC's new national radio advertising campaign that challenges men to rethink their razor purchase and join the millions of men already using the BIC Flex brand. Through various radio spots, JB Smoove is emphasizing that with any high-quality BIC Flex razor, men are able to enjoy a seriously smooth shave at a seriously smooth price.
BIC Razors signs deal with Tour de France For the first time BIC® is the official pen, lighter, and shaver of the Tour de France. From 30th June to 22nd July 2012, with a crowd of 12 million Tour de France spectators, BIC will have a series of activities and events during the most prestigious cycling event in the world. These will consist of: