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BIC Razors partners with USA Swimming 05/2020 USA Swimming, the national governing body for the sport of swimming in the U.S. and BIC, a world leader in stationery, lighters and shavers, today announced a new partnership naming BIC the official razor of USA Swimming through 2021.
BIC Razors partners with J.B. Smoove 01/2018 SHELTON, Conn., Jan. 18, 2018 /PRNewswire/ -- BIC® Flex™ Men's razors is excited to announce its partnership with actor and fashion-forward comedian JB Smoove, star of the award-winning series Curb Your Enthusiasm. JB Smoove is lending his comedic tone and great style to BIC's new national radio advertising campaign that challenges men to rethink their razor purchase and join the millions of men already using the BIC Flex brand. Through various radio spots, JB Smoove is emphasizing that with any high-quality BIC Flex razor, men are able to enjoy a seriously smooth shave at a seriously smooth price.