BMW partners with New York Fashion Week Woodcliff Lake, NJ – September 5, 2019… BMW announced today that it will be the new Official Automotive Partner of New York Fashion Week (NYFW): The Shows for the Spring/Summer 2020 season this September. In its first partnership with IMG, NYFW: The Shows’ owner and lead producer, BMW will kick-off its inaugural entry into New York Fashion Week with a content series, which follows three innovative fashion notables who are celebrating “firsts” and breaking the mold this season, and a panel discussion led by the first hijabi fashion model to rise to prominence and UNICEF Ambassador, Halima Aden, discussing how to challenge the status quo. The company will also provide VIP transportation in the newly updated BMW 7 Series sedan and first-ever BMW X7 Sports Activity Vehicle.
BMW signs deal with Bianca Andreescu Richmond Hill, ON. In a move that solidifies a longstanding tradition of investing in sports sharing the common values of performance, precision and joy, BMW Canada is thrilled to announce its new strategic partnership with Tennis Canada as the National Automotive Partner of Tennis in Canada, and the Official Vehicle of the Rogers Cup. The agreement will run through the 2022 season, and covers both male and female Masters 1000 tournaments in addition to the Davis Cup and the Fed Cup.