BMW partners with Deceuninck-Quick-Step Pro Cycling Team Patrick Lefevere, CEO of Deceuninck – Quick-Step Team, was on hand at the BMW Belux headquarters in Bornem, last Friday, to receive the keys to the first of 15 vehicles that will be used by the Belgian-based team from next season. The fleet of cars will be made up of nine BMW X1s Drive 18i' and six BMW 520i Touring, as part a multi-year agreement, that will be supported by the Le Couter and Lemmens-Le Couter BMW dealership. The partnership will also see Deceuninck – Quick-Step Team use the brand-new BMW X7, which is due to be launched in March and will see them be amongst the first to take ownership of the exciting new model.
BMW partners with CSR Racing Zynga (ZNGA), a leading social game developer, today announced their partnership with BMW for the launch of the new BMW M2 Competition in CSR Racing 2 (CSR2) with elevated AR capabilities and features. Starting today, players can enter the most exclusive drag racing experience on mobile and virtually drive the compact high-performance BMW M2 Competition before it appears on real-world roads.