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BodyArmor

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USA-CA

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Sponsor Summary
BODYARMOR SuperDrink is an independently owned sports drink headquartered in Los Angeles, California. BODYARMOR was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. Marketing Email Contact: <a href="mailto:inquiry@drinkbodyarmor.com">inquiry@drinkbodyarmor.com</a>
Deal
12/2015

BodyArmor signs deal with St. John's Red Storm QUEENS, N.Y. – St. John’s and BODYARMOR announced a partnership Thursday making the hydration brand the “Official Sports Drink of St. John’s Athletics.” It is the first official university athletics sponsorship for BODYARMOR, which had previously teamed up with professional sport franchises such as the Los Angeles Angels of Anaheim and the Houston Rockets.    As part of the multi-year agreement brokered by IMG, BODYARMOR will be prominently placed on the sidelines, benches and dugouts for all St. John’s home athletic events. The University’s athletics marks and logos will be visible on BODYARMOR’s media platforms and throughout sampling campaigns at community and retail events. In addition to BODYARMOR’s exposure on coolers, towels, cups and squeeze bottles, the deal includes in-game promotions for the brand during St. John’s athletic competitions.   BODYARMOR is a premium sports drink that provides superior hydration. It is packed with electrolytes, vitamins and coconut water, and is low in sodium and high in potassium. BODYARMOR contains no artificial colors, flavors or sweeteners. In 2013, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company, and recently the brand announced partnerships with the Los Angeles Angels of Anaheim and the Houston Rockets, making BODYARMOR the official sports drink of both professional sports teams. Available in seven great-tasting flavors, BODYARMOR is the drink of choice for athletes and has assembled an impressive team of young, superstars such as Andrew Luck, Mike Trout, James Harden, Kristaps Porzingis, Buster Posey, Richard Sherman, Skylar Diggins and Sydney Leroux.   

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