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Boston Beer Company

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Sponsor Summary
Samuel Adams is an American brand of beer brewed by the Boston Beer Company and its associated contract brewers. The company was founded in 1984 by Jim Koch, Harry M. Rubin, and Lorenzo Lamadrid in Boston, Massachusetts, USA. The brand name of Samuel Adams , was chosen in honor of Samuel Adams, an American patriot famous for his role in the American Revolution and the Boston Tea Party. According to tradition, he was also a brewer. Based on sales in 2011, the Boston Beer Company is tied with Yuengling for the largest American-owned beermaker.
Deal
03/2020
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Boston Beer Company partners with Forecastle Festival

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02/2020
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Boston Beer Company partners with Florida Panthers SUNRISE, Fla. - The Florida Panthers today announced a multi-year partnership with Truly Hard Seltzer As part of the partnership, Truly has been named 'official hard seltzer of the Florida Panthers.'

Read more at https://www.nhl.com
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01/2020
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Boston Beer Company signs deal with Stagecoach

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