Sponsor Summary

Brand Affinity Technologies is a technology and marketing services company focused on activating, engaging, and monetizing the fan. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. BAT's patented endorsement platform provides the ability to identify, license, and activate talent for cross-media advertising campaigns. Used by prominent brands, including AT&T, Comcast, Ford, Samsung and Sony, BAT has representation agreements with more than 4,000 marquee athletes and celebrities. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters.

Deal

11/2014

Brand Affinity Technologies partners with USC Trojans IRVINE, Calif., Sept. 5, 2013 /PRNewswire/ -- Brand Affinity Technologies, Inc. ("Brand Affinity"), the expert in engaging, activating, and monetizing fans, today announced an exclusive fan photo partnership with the University of Southern California (USC), for its 2013 college football games at the iconic Los Angeles Memorial Coliseum. USC is the latest to join the ranks of over a dozen marquee NCAA athletic institutions that now use Brand Affinity's fan activation services.

Read more at www.prnewswire.com

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Deal

11/2014

Brand Affinity Technologies signs deal with Detroit Tigers IRVINE, CA--(Marketwired - May 13, 2013) - Brand Affinity Technologies, Inc., the experts in engaging, activating, and monetizing fans, today announced an exclusive partnership with the defending American League Champion Detroit Tigers for enhanced fan engagement services through the use of Brand Affinity's FanPhotos service.

Read more at finance.yahoo.com

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Deal

11/2014

Brand Affinity Technologies partners with Indianapolis Motor Speedway IRVINE, CA--(Marketwired - May 9, 2013) - Brand Affinity Technologies, Inc. ("Brand Affinity"), the expert in engaging, activating, and monetizing fans, today announced a new exclusive events partnership with the Indianapolis Motor Speedway (IMS) in which Brand Affinity's FanPhotos activation services will provide fan engagement at the Indianapolis 500 Mile Race, racing's premiere event. IMS will exclusively use Brand Affinity's FanPhotos services at track events through 2018.

Read more at finance.yahoo.com

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