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Brand Affinity Technologies



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Sponsor Summary
Brand Affinity Technologies is a technology and marketing services company focused on activating, engaging, and monetizing the fan. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. BAT's patented endorsement platform provides the ability to identify, license, and activate talent for cross-media advertising campaigns. Used by prominent brands, including AT&T, Comcast, Ford, Samsung and Sony, BAT has representation agreements with more than 4,000 marquee athletes and celebrities. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters.

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