Sponsor Summary

Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA.

Deal

11/2014

Brand USA signs deal with National Football League WASHINGTON, Nov. 20, 2013 /PRNewswire/ -- Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, today announced an international marketing partnership with the National Football League. The NFL is one of Brand USA's first sports league partners in the "Brand USA Live Entertainment" platform. This platform will provide an opportunity for Brand USA's destination partners to leverage their live entertainment offerings in an effort to increase international visitation to destinations across the United States.

Read more at www.prnewswire.com

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Deal

11/2014

Brand USA partners with Cirque du Soleil

Read more at online.wsj.com

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Deal

11/2014

Brand USA signs deal with World Baseball Classic As the Official Airline of the 2013 World Baseball Classic, Delta will be the tournament’s preferred carrier for the more than 3,000 commercial flights needed for players, team personnel and tournament staff. Delta will also provide 14 charter flights to transport teams between each round of the tournament.

Read more at mlb.mlb.com

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