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Brasil Foods sponsors Brazilian Football Confederation 11/2014 "The brand Sadia, due to its leadership here and in several markets, was chosen to represent the BRF,” said Jose Antonio Fay, president of BRF. "But football is very big and there is possibility we activate several of our brands."
Brasil Foods partners with Rio 2016 Olympics 11/2014 The Rio 2016™ Organising Committee for the Olympic and Paralympic Games (Rio 2016™) and BRF announced on Tuesday that the brands Sadia and Batavo will be official supporters (tier 2) of the Rio de Janeiro Olympic Games in the Packaged Foods and Dairy Products categories, respectively.