Sponsor Summary

BRF – Brasil Foods S.A.,[3] branded as BRF,[4] is a Brazilian food company created from the 2009 merger of Perdigão S.A. and Sadia. BRF is the world's tenth-largest food company and Brazil's second in revenue, after global giant JBS. Sadia and Perdigão are BRF's main brands. BRF is present in over 110 countries. The company has 60 industrial plants in Brazil and four worldwide, 36 distribution centers and 24 global offices. The most well known brands of the group in Brazil are Perdigão, Sadia, Batavo, Rezende, Wilson, Doriana, Claybon and Qualy.

Deal

11/2014

Brasil Foods partners with Brazilian Football Confederation "The brand Sadia, due to its leadership here and in several markets, was chosen to represent the BRF,” said Jose Antonio Fay, president of BRF. "But football is very big and there is possibility we activate several of our brands."

Read more at www.sportspromedia.com

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Deal

11/2014

Brasil Foods signs deal with Rio 2016 Olympics The Rio 2016™ Organising Committee for the Olympic and Paralympic Games (Rio 2016™) and BRF announced on Tuesday that the brands Sadia and Batavo will be official supporters (tier 2) of the Rio de Janeiro Olympic Games in the Packaged Foods and Dairy Products categories, respectively.

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