Toy Store
Build-A-Bear Workshop is an American retailer headquartered in St. Louis, Missouri that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store, and is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially as a workplace for teenagers. read more
Build-A-Bear Workshop is an American retailer headquartered in St. Louis, Missouri that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store, and is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially as a workplace for teenagers. read more
Activity
Deal

Build A Bear sponsors Nintendo 12/2017 ST. LOUIS, Dec. 13, 2017 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (BBW), an interactive destination where Guests can create personalized furry friends, today announced a new licensed partnership with Nintendo, unveiling three new Make-Your-Own Super Mario furry friends—plus, a pre-stuffed Toad, sound chips and accessories. This is the first time Super Mario products have been offered at Build-A-Bear Workshop.

Deal

Build A Bear signs deal with PBS Kids 04/2017 Beginning today, toy brand Build-A-Bear Workshop is investing its marketing dollars in two PBS Kids programs, "Curious George" and "Wild Kratts." It's a first-time national PBS sponsorship for Build-A-Bear, but comes during a tough period for the 20-year-old retailer. The company recently parted ways with its chief marketing officer after a disastrous holiday sales season. Now, it's planning a return to traditional media like TV in order to reach more moms.

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