Build A Bear signs deal with Nintendo ST. LOUIS, Dec. 13, 2017 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (BBW), an interactive destination where Guests can create personalized furry friends, today announced a new licensed partnership with Nintendo, unveiling three new Make-Your-Own Super Mario furry friends—plus, a pre-stuffed Toad, sound chips and accessories. This is the first time Super Mario products have been offered at Build-A-Bear Workshop.
Build A Bear partners with PBS Kids Beginning today, toy brand Build-A-Bear Workshop is investing its marketing dollars in two PBS Kids programs, "Curious George" and "Wild Kratts." It's a first-time national PBS sponsorship for Build-A-Bear, but comes during a tough period for the 20-year-old retailer. The company recently parted ways with its chief marketing officer after a disastrous holiday sales season. Now, it's planning a return to traditional media like TV in order to reach more moms.