Business Insider is a U.S. business/entertainment news website launched in February 2009 and based in New York City. Founded by DoubleClick Founder and former C.E.O. Kevin P. Ryan it is the overarching brand beneath which fall the Silicon Alley Insider and Clusterstock verticals. The site provides and analyzes business news and acts as an aggregator of top news stories from around the web, each with an "edgy" commentary. Its original works are sometimes cited by other, larger, publications such as The New York Times and domestic news outlets like National Public Radio. The online newsroom currently employs a staff of 45, and the site reported a profit for the first time ever in the 4th quarter of 2010. In June 2012 it had monthly unique visitor count to the website of 5.4 million.
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