Bwin.Party Digital Entertainment plc (LSE: BPTY, WBAG: BPTY) is an online gambling company, formed by the March 2011 merger of PartyGaming plc and Bwin Interactive Entertainment AG. The world's largest publicly traded online gambling firm, it is best known for its online poker room PartyPoker.com and its sports betting brand Bwin (officially styled bwin). It is headquartered in Gibraltar and quoted on the London Stock Exchange. PartyGaming Plc was founded in 1997 with the launch of Starluck Casino.
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