Cadbury signs deal with The Premier League For Cadbury, the nation's favourite chocolate, this builds on the brand's history of iconic partnerships including its sponsorship of London 2012, and provides another platform for the brand to bring moments of joy to millions of people through the excitement and thrill of the Premier League.
Cadbury signs deal with Irish Rugby Football Union The much-loved Cadbury Boost was today unveiled as the official chocolate bar of the IRFU at the launch of the new partnership between Cadbury and the IRFU. Fresh from the historic win over France, Ireland winger and new Cadbury ambassador Tommy Bowe was on hand at the Aviva Stadium today to make the announcement. We are really excited about the potential for Touch rugby in Ireland, and with the support of Cadbury Boost we look forward to being able to deliver an exciting fast paced variation of the game. The partnership also sees Cadbury Boost become the official sponsor of Touch rugby as the IRFU look to develop the sport nationwide in 2015.