Carhartt sponsors Eminem DEARBORN, Mich., March 13, 2017 /PRNewswire/ -- Carhartt, America's premium workwear brand since 1889, today announced another collaboration stemming from its ongoing partnership with music icon and Detroit native Eminem: a line of exclusive, E13-branded products available only at its Flagship store in Detroit for a limited time. The collaboration was established with the purpose of raising funds for the Verses Project, which is a branch of the Community Music School (CMS) – Detroit. The program works in conjunction with the Michigan State University School of Music to teach students literacy through the art of songwriting.
Carhartt signs deal with ESPN The Party ESPN is hosting its tenth annual Super Bowl party, rebranded ESPN THE PARTY, on Friday, January 31, in New York City. In conjunction with the release of ESPN The Magazine’s MUSIC issue, the event will celebrate the love affair between sports and music. ESPN THE PARTY will feature live special performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar along with music by Multiple Grammy Award Winner Jermaine Dupri. Guests can follow the action all night at ESPN’s Microsite www.espntheparty.com, @ESPNMag, and use the hashtag #ESPNTHEPARTY to chat with other fans as well as athletes, celebs, brands, and other VIPs in the house.