Sponsor Summary

The Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark. The company's main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people.

Deal

08/2017

Carlsberg partners with Hertha BSC Berlin - Das internationale Brauereiunternehmen Carlsberg wird neuer Exklusiv-Partner von Hertha BSC und erhält damit das exklusive Ausschankrecht für alle Veranstaltungen von Hertha BSC inklusive der 17 Bundesliga-Heimspiele und der Europa-League-Spiele im Olympiastadion. Die von Lagardère Sports vermittelte Partnerschaft beinhaltet außerdem eine umfassende Logopräsenz, digitale Aktivierungskampagnen, Hospitalityleistungen sowie das Naming Right des „Carlsberg Fan-Clubs“, eines zur Saison 2017/18 neu geschaffenen VIP-Bereichs im Olympiastadion Berlin, der die Vorzüge eines komfortablen Sitzplatzes mit einer lockeren Vereinsheimatmosphäre und stadiontypischen Catering kombiniert.Das Brauereiunternehmen war bereits von 2007 bis 2013 Exklusivpartner des Vereins.

Read more at www.herthabsc.de/de/intern/pressemitteilung-carlsberg-sponsor/page/13469--17-17--17.html#.WZbzebLyvrc.com

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Deal

05/2017

Carlsberg partners with Manchester City FC Manchester City Football Club has signed a one-year deal with St. Killian Importing, the exclusive Carlsberg Beer importer in the United States, to become the Club’s regional beer partner. Carlsberg will become the Official US Beer Partner of Manchester City Football Club On Sunday, a viewing party in New York City will take place at City bar, The Mad Hatter, ahead of Manchester City’s last game of the season against Watford

Read more at https://www.mancity.com

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Deal

11/2014

Carlsberg signs deal with Football Association of Malawi Speaking to the audience that graced the function which included Flames players, Carlsberg Malawi Commercial Director Allen Mc Innes said Carlsberg Malawi is proud to be associated with the national football team.

Read more at allafrica.com

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