Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world’s biggest online store. Chain Reaction Cycles loves ‘all things bikes’ and is dedicated to keeping the following five core values: To sell at the best possible price; To only sell quality products; To be honest about stock; To always be there for customers; To endeavour to always dispatch goods the same day they’re ordered. Chain Reaction Cycles provides worldwide shipping so whether customers live just down the road or on the other side of the world, Chain Reaction Cycles strives to deliver to the highest standard in the shortest time.