Champion signs deal with USA Cycling USA Cycling announces an official partnership with apparel and lifestyle brands Champion Athleticwear and the Levi’s® brand. This first-of-its-kind partnership will be centered around designing and creating an apparel line for the USA Cycling's BMX Freestyle National Team that includes the athletes, coaches and staff. The apparel will notably be shown as part of the BMX Freestyle kit at the sport's inaugural debut in the Olympic Games, Tokyo 2020.
Champion sponsors National Basketball Players Association NEW YORK, NY, June 20 2019 – The National Basketball Players Association (NBPA) and THINK450 announced a partnership today with Hanesbrands Inc. that will recognize Champion as the official sport style partner of the union. With this new multiyear partnership, Champion will develop, manufacture and provide apparel for NBPA camps and clinics as well as apparel items including shirts, hoodies, pants and other goods that bear NBPA marks. NBPA branded items will be made for sale at select retail locations.