Sponsor Summary

Champion is a manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc. (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation. Champion is HanesBrands' second largest brand with the namesake Hanes brand in first place. Other brands owned by HanesBrands Inc. are Playtex (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.

Deal

10/2019

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Champion signs deal with USA Cycling USA Cycling announces an official partnership with apparel and lifestyle brands Champion Athleticwear and the Levi’s® brand. This first-of-its-kind partnership will be centered around designing and creating an apparel line for the USA Cycling's BMX Freestyle National Team that includes the athletes, coaches and staff. The apparel will notably be shown as part of the BMX Freestyle kit at the sport's inaugural debut in the Olympic Games, Tokyo 2020.

Read more at https://www.usacycling.org/article/usa-cycling-announces-collaborative-partnership-with-champion-athleticwear-and-the-levis-brand.com

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Deal

06/2019

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Champion partners with National Basketball Players Association NEW YORK, NY, June 20 2019 – The National Basketball Players Association (NBPA) and THINK450 announced a partnership today with Hanesbrands Inc. that will recognize Champion as the official sport style partner of the union. With this new multiyear partnership, Champion will develop, manufacture and provide apparel for NBPA camps and clinics as well as apparel items including shirts, hoodies, pants and other goods that bear NBPA marks. NBPA branded items will be made for sale at select retail locations.

Read more at https://nbpa.com

Deal

02/2019

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Champion partners with NBA 2K League NEW YORK, Feb. 12, 2019 – Ahead of the 2019 NBA 2K League Draft, which will be held Tuesday, March 5 at Barclays Center in Brooklyn, N.Y., the NBA 2K League announced today a multiyear partnership with Champion Athleticwear to serve as the league’s official outfitter.

Read more at https://2kleague.nba.com

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