Chrysler partners with The Secret Life of Pets UNIVERSAL CITY, Calif., July 11, 2016 /PRNewswire/ -- As part of a massive, multi-faceted cross-promotional campaign in support of The Secret Life of Pets, the highest-grossing original opening ever for a motion picture, Illumination Entertainment and Universal Pictures' today announced partnerships with some of the world's most recognized brands, which share in the success of this record-breaking result. The cross-category program includes a global activation with McDonald's and promotions with top household names including the Chrysler brand, General Mills, P&G, Mott's, PetSmart and The J.M. Smucker Company as well as breakthrough partnerships with innovative brands like GoPro and Realtor.com, marking the first time Realtor.com has collaborated with a major studio and the first time GoPro has collaborated on a campaign for an animated feature film. Delivering close to $400 million in promotional value, the creative-driven programs will be supported by multi-media marketing campaigns powered by television, digital and print advertising, significant retail exposure, social and influencer campaigns and live events.
Chrysler partners with Yahoo! Yahoo! Inc. (YHOO) announced today that more than 30 top brands have partnered with the company to kick off a new era of sports programming with the first global live stream of a regular season NFL game across devices (https://yahoo.com/nflstream). For the October 25th NFL International Series game between the Buffalo Bills and Jacksonville Jaguars from London’s Wembley Stadium, Yahoo’s live stream will feature video advertising from top brands during commercial breaks, as well as exclusive pre-game and halftime presenting sponsorships. With Yahoo’s deep audience insights, advertisers will gain a better understanding of demographic and viewership data, compared to traditional broadcast television, enabling brands to reconnect with viewers even after the game concludes. The live stream will appear on Yahoo and Tumblr, which reach more than one billion monthly users.
Chrysler signs deal with Star Wars: The Force Awakens SAN FRANCISCO, Aug. 13, 2015 /PRNewswire/ -- Lucasfilm announced today that they are collaborating with seven of the world's most well-known brands -- COVERGIRL® & Max Factor, Duracell, FCA US, General Mills, HP, Subway® and Verizon -- for the launch of an expansive, historic promotional campaign in support of "Star Wars: The Force Awakens," opening on December 18.