Circle K Stores signs deal with Dew Tour (Carlsbad, Calif.) July 20 — Today, Mountain Dew® and TEN: The Enthusiast Network announced its partners for Dew Tour’s FREE summer skateboard competition and festival to be held in Long Beach, Calif. this weekend July 22-24. Mountain Dew returns as the presenting partner, along with lead partners U.S. Army and Motorola/Verizon, and new partners Wingstreet, Circle K and GoPro, all of which will offer on-site activations to enhance the consumer experience at Dew Tour. The three-day celebration of skateboarding will also boast a number of endemic skateboard brands onsite including Baker, Blind, Element, Enjoi, Flip, Plan B, and Toy Machine. Each of these board brands will activate onsite in addition to supporting their sponsored teams in the new Dew Tour skateboarding team challenge happening on Sunday, July 24. Other endemic partners include Penny, Pro-Tec, Tavik, Stance, and Tech Deck.
Circle K Stores partners with Charlotte Speed Street Festival “There’s going to be a lot of energy and growth opportunity with Speed Street that we can relate straight back to the Circle K and Kangaroo partnership and the strength that they bring not only with their brand, but with their vendors. It is the absolute perfect partner for an event like this,” said Jay Howard, president of the 600 Festival Association, the nonprofit that produces Speed Street.
Circle K Stores signs deal with NHRA Winternationals The tradition-rich season-opening event for the NHRA Mello Yello Drag Racing Series, scheduled for Feb. 6-9 at historic Auto Club Raceway at Pomona in Southern California, the Circle K NHRA Winternationals is always a fan-favorite event where NHRA race teams unveil their new cars, sponsors, and paint schemes and begin their quest to win NHRA world championship titles.