Citizen Watches signs deal with Naismith Trophy ATLANTA (March 28, 2017) – The Atlanta Tipoff Club, administrators of the Naismith Trophy, today announced a multi-year agreement to make Citizen Watch the title sponsor of the Naismith College Player of the Year Awards. Additionally, Citizen Watch becomes an official marketing partner, with the designation as the “Official Watch of the Naismith Trophy.”
Citizen Watches signs deal with U.S. Open Series (U.S.T.A.) LYNDHURST, N.J., Sept. 2, 2014 /PRNewswire/ -- Citizen Watch Company of America announces that it has come to an agreement with The United States Tennis Association (USTA) to extend its long-standing partnership. The new deal, set to commence in 2015, will provide Citizen with expanded brand visibility throughout the USTA Billie Jean King National Tennis Center (NTC) grounds and an enhanced presence on US Open digital platforms, while continuing their position as the Exclusive Timekeeper for the tournament. Citizen will also become the Official Timekeeper of the Emirates Airline US Open Series and will have a presence at all U.S.-based Series' tournaments. In addition to Citizen's presence within the US Open and Emirates Airline US Open Series, the brand will be integrated into the USTA's future "Home of American Tennis" within the Lake Nona region of Orlando, Florida.