Continental Tire signs deal with Asian Football Confederation SHANGHAI and HANOVER, Germany, Nov. 13, 2015 /PRNewswire/ -- International tire manufacturer Continental today announced that its Tire Division is to be Official Sponsor of the 2019 AFC Asian Cup which will be staged in the United Arab Emirates. Through this move, Continental is driving forward the systematic regionalization of its sports sponsorship strategy. The extensive rights package also includes the qualifiers for the 12 best teams in the AFC Asian Cup UAE 2019, the 2018 AFC Women's Asian Cup, the final round of Asian qualifiers for the 2018 FIFA World Cup in Russia, and the AFC 2018 U22 Championship, where the qualifying places for the 2020 Olympic Games in Tokyo will also be awarded.
Continental Tire partners with Copa do Brasil Continental on track with Copa do Brasil Tyre manufacturer Continental has signed up to sponsor the Copa do Brasil, Brazilian club soccer’s annual knockout competition.The German company’s branding will debut in the competition from this year’s quarterfinal matches, which take place later this month.The sponsorship will be supported by a Brazil-wide promotional campaign that will include media activities and Continental’s dealer network in the country.Founded 27 years ago, the Copa do Brasil features 86 Brazilian club sides. Atlético Mineiro are the reigning champions.Continental is no stranger to soccer sponsorships. It currently supports North America’s Major League Soccer (MLS), the US national team, the Uefa European Championships and the Bundesliga, among other properties.