Cricket Wireless signs deal with Premios Tu Mundo MIAMI – August 21, 2017 – Telemundo today announced the sponsors of its highly anticipated sixth annual “Premios Tu Mundo” (“Your World Awards”), the only entertainment award show on Spanish-language TV exclusively based on fan votes. This year’s all-star lineup of sponsors includes Allstate, Cricket Wireless, Ford Motor Company, L’Oréal Paris, Walmart and Western Union. “Premios Tu Mundo” returns to the American Airlines Arena in Miami, Florida, and will be broadcast live on Telemundo on Thursday, August 24, 2017 at 8 p.m. ET/7 p.m. CT, with a lead-in, one-hour pre-show special "La Alfombra de Premios Tu Mundo" at 7 p.m. ET/6 p.m. CT. Last year's show made Telemundo the #1 Spanish-language network during primetime among adults 18-49. Furthermore, during the three-hour simulcast on Telemundo and Universo, the show ranked as the #1 broadcast program for social media engagement across all networks and program types.
Cricket Wireless partners with House of Blues "The sponsorship with the House of Blues gives us incredible access to some of the best entertainment venues in the country and gives our music-loving customers more ways to get up close to some of their favorite artists," said Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless. "Cricket and House of Blues share a common belief that music has the ability to bring together people from all walks of life and diverse backgrounds, and make them happy. This relationship made sense."