Cross Insurance signs deal with New England Patriots Cross Insurance, which sells personal and business policies across New England, said Thursday that it had snagged the naming rights for a pavilion at Gillette Stadium. The announcement came six months after the Patriots filed suit against the liquor company Bacardi USA Inc. for backing out of a naming-rights deal for the pavilion.
Cross Insurance signs deal with Boston Bruins BOSTON, MA – The Boston Bruins announced today that Cross Insurance will be the first partner of the Bruins practice jerseys. Bruins players will debut the new Cross Insurance patch on their practice jerseys during the team’s media day at the TD Garden (100 Legends Way, Boston, MA 02114.) In addition to the practice jerseys Cross Insurance will have a visible presence at the Bruins primary practice facility at Ristuccia Arena in Wilmington, MA.