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Crystal Light

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USA-IL

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Sponsor Summary
Crystal Light is a low-calorie powdered beverage mix that offers naturally and artificially sweetened beverage options in multiple flavors. Crystal Light is manufactured by <a href="http://sponsorpitch.com/sponsors/689">Kraft Foods</a>. Originally marketed in 1982 with Linda Evans as its spokesperson, the company later had celebrities Raquel Welch and Priscilla Presley as spokeswomen. The catch phrase for each of the ads was, "I believe in Crystal Light, because I believe in me."
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