Dairy Queen signs deal with Discovery Channel's Shark Week Dairy Queen has been a long-time sponsor of Discovery Inc.’s cable channels but during last year’s upfront the company was looking for something that would get more attention during the summer and wanted to move beyond traditional TV, said Scott Kohn, group senior VP for advertising sales at Discovery.
Dairy Queen sponsors Yahoo! Yahoo! Inc. (YHOO) announced today that more than 30 top brands have partnered with the company to kick off a new era of sports programming with the first global live stream of a regular season NFL game across devices (https://yahoo.com/nflstream). For the October 25th NFL International Series game between the Buffalo Bills and Jacksonville Jaguars from London’s Wembley Stadium, Yahoo’s live stream will feature video advertising from top brands during commercial breaks, as well as exclusive pre-game and halftime presenting sponsorships. With Yahoo’s deep audience insights, advertisers will gain a better understanding of demographic and viewership data, compared to traditional broadcast television, enabling brands to reconnect with viewers even after the game concludes. The live stream will appear on Yahoo and Tumblr, which reach more than one billion monthly users.