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Daniel Wellington

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Sponsor Summary
Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. By using minimalist designs DW creates watches that can be sold to a younger generation of consumers. Since its inception, Daniel Wellington has sold over 6 million watches; the company has gained this success through its digital strategy in social networks like Instagram. Headquartered in central Stockholm in Sweden, the company has different networks in over 25 countries.
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