Sponsor Summary

The Halifax Area Advertising Authority (HAAA) is an 11-member board appointed by members of the Volusia County Council. This board does business as the Daytona Beach Area Convention and Visitors Bureau (DBACVB) and oversees the spending of bed tax funds to market the destination to leisure and business travelers. The Daytona Beach area is a geographic marketing region that encompasses the following areas: Daytona Beach, Daytona Beach Shores, Holly Hill, Ormond Beach, Ormond-By-The-Sea, Ponce Inlet, South Daytona, and Wilbur-By-The-Sea.

Deal

11/2016

Daytona Beach Area Convention & Visitors Bureau partners with Danica Patrick The Halifax Area Advertising Authority board of directors this week unanimously approved spending $130,000 out of the authority’s annual $3.1 million marketing budget to hire the NASCAR driver to star in spots to emphasize the area’s appeal beyond the familiar themes of motorcycles, NASCAR and spring break.

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