Diesel signs deal with A.C. Milan 10/2016 Diesel becomes the Style Partner of legendary Italian AC Milan football club for the next 3 years, when Diesel will be dressing the AC Milan team “off-field”. These two Italian icons, each with its own global presence, share many of the same values rooted in their DNA: team spirit, brave attitude, and the will to win. These are matched with an unconditional passion for the sport itself, a passion AC Milan and Diesel has lived throughout their entire path, in their respective fields and that has always driven them in reaching new heights. Two brands with a worldwide solid leadership, as strong in Italy and Europe as it is in Asia and United Arab Emirates.
Diesel signs deal with Mumbai Indians 04/2016 KOLKATA: Reliance Industries-owned Indian premier league (IPL) team Mumbai Indians collaborates with fashion brand Diesel in its first ever association with cricket to produce a limited edition collection. The first collection will be launched later this year followed by a second release in the spring of 2017 and will be sold globally in all major cricket playing markets.