Sponsor Summary

Dos Equis is a lager that was originally brewed by the German-born Mexican brewer Wilhelm Hasse in 1897. The brand was named "Siglo XX" ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numerals "XX", or "Dos Equis" (two Xs). Dos Equis is a subsidiary of <a href="https://sponsorpitch.com/sponsors/heineken">Heineken</a>.

Deal

03/2016

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Dos Equis partners with Neon Desert Music Festival Taking place over 15 city blocks in the heart of downtown El Paso encompassing two city parks, Cleveland Square Park and San Jacinto Plaza, Neon Desert Music Festival will proudly welcome headlining performances from EDM pioneer and one of the top DJ’s in the world, Tiësto, who is sure to bring the party to El Paso all night long; along with acclaimed American rock band Deftones, who will be performing in support of their new album, Gore, set to be released this April.

Read more at elpasoheraldpost.com

Deal

03/2016

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Dos Equis signs deal with Forecastle Festival

Deal

12/2015

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Dos Equis sponsors College Football Playoff WHITE PLAINS, N.Y., Dec. 7, 2015 /PRNewswire/ -- Today, Dos Equis announced an historic, multi-year agreement with ESPN to become the Official Beer Sponsor of the College Football Playoff (CFP). The sponsorship deal further establishes Dos Equis' standing in sports, giving the brand a strong platform to drive fan engagement in one of the country's most exciting and growing franchises. Through the sponsorship, Dos Equis will leverage the CFP on ESPN to bring unparalleled and interesting experiences to help fans "Stay Thirsty" throughout the college football season and Playoff.

Read more at finance.yahoo.com

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