Sponsor Summary

Dos Equis is a lager that was originally brewed by the German-born Mexican brewer Wilhelm Hasse in 1897. The brand was named "Siglo XX" ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numerals "XX", or "Dos Equis" (two Xs). Dos Equis is a subsidiary of <a href="https://sponsorpitch.com/sponsors/heineken">Heineken</a>.

Deal

04/2018

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Dos Equis signs deal with Starplex Pavilion WHITE PLAINS, N.Y., April 20, 2018 /PRNewswire/ -- HEINEKEN USA has announced the signing of a marketing alliance with Live Nation giving their key Mexican import Dos Equis® exclusive naming rights to the Starplex Pavilion, a 20,000- seat venue located in historic Fair Park in Dallas, TX. The largest amphitheater in the Dallas/Fort Worth area will be renamed Dos Equis Pavilion in this multi-year agreement.

Read more at investors.livenationentertainment.com

Deal

03/2016

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Dos Equis sponsors Neon Desert Music Festival Taking place over 15 city blocks in the heart of downtown El Paso encompassing two city parks, Cleveland Square Park and San Jacinto Plaza, Neon Desert Music Festival will proudly welcome headlining performances from EDM pioneer and one of the top DJ’s in the world, Tiësto, who is sure to bring the party to El Paso all night long; along with acclaimed American rock band Deftones, who will be performing in support of their new album, Gore, set to be released this April.

Read more at elpasoheraldpost.com

Deal

03/2016

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Dos Equis sponsors Forecastle Festival

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