Dragon Alliance sponsors Frendly Gathering Each partner for this year's festival offers a unique package that aligns with the Frendly mission of inclusion, collaboration, sustainability, passion & mutual accountability. Cerveza Pacifico is the festival's presenting partner and is bringing the Spirit of Baja to Vermont Martin Guitars is presenting their Martin Dome acoustic open-mic stage Burton Snowboards will be awarding prizes to the most sustainable festival-goers Lululemon is powering the yoga activities throughout the weekend Klean Kanteen is providing refillable water stations and the festival is proud to partner on a 16oz souvenir pint cup Dragon Alliance is bringing a dunk-tank to showcase their floatable sunglasses collection Teton Gravity Research is setting up their Stokemobile activation and amplifying festival content throughout the weekend Ben & Jerry's Ice Cream will be handing out free ice cream all weekend long Guayaki Yerba Mate is our official energy drink and will have a serving station for hot & nitro mate
Dragon Alliance partners with U.S. Ski and Snowboard Association Sacramento, Calif. – Today, Crown Sports United (Crown Sports) announced a partnership agreement with Dragon Alliance for U.S. Ski and Snowboard Association (USSA) events. As part of the deal, Dragon Alliance will serve as an eyewear partner for the USSA and will have a strong activation presence at several USSA events, notably the Sprint U.S. Grand Prix at Mammoth Mountain and Park City Mountain Resort and the USANA International Cross Cup at Squaw Valley. The agreement includes integration of signage, on-site marketing space, in-event promotion, video content on broadcast and in-event, and promotion on USSA social media channels.