Dragon Alliance signs deal with U.S. Ski and Snowboard Association Sacramento, Calif. – Today, Crown Sports United (Crown Sports) announced a partnership agreement with Dragon Alliance for U.S. Ski and Snowboard Association (USSA) events. As part of the deal, Dragon Alliance will serve as an eyewear partner for the USSA and will have a strong activation presence at several USSA events, notably the Sprint U.S. Grand Prix at Mammoth Mountain and Park City Mountain Resort and the USANA International Cross Cup at Squaw Valley. The agreement includes integration of signage, on-site marketing space, in-event promotion, video content on broadcast and in-event, and promotion on USSA social media channels.