Consumer Goods, Retail, & Services Discount
Keywords
mobile e-commerce analytics loyalty programs information technology consumer internet internet technology loyalty digital marketing rewards fintech startup
Drop is a coalition customer loyalty program, in which users earn points using their linked debit or credit cards.[1] Users choose five rewards partners such as Sephora, Starbucks, Uber, and Whole Foods Market to earn points with.[2] The program started in the Canadian market during August 2015 and expanded into the American market during October 2017, after a six-month private beta.[3] The Drop Rewards program requires that users download a companion app on an iOS or Android device. According to Drop, the service was designed as a way for brands to earn exposure with millennials.[4]

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Drop is a coalition customer loyalty program, in which users earn points using their linked debit or credit cards.[1] Users choose five rewards partners such as Sephora, Starbucks, Uber, and Whole Foods Market to earn points with.[2] The program started in the Canadian market during August 2015 and expanded into the American market during October 2017, after a six-month private beta.[3] The Drop Rewards program requires that users download a companion app on an iOS or Android device. According to Drop, the service was designed as a way for brands to earn exposure with millennials.[4]

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