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Sponsor Summary
Easton-Bell Sports makes sports equipment and clothing under the brands Bell Sports, Blackburn, Easton, Giro, and Riddell. Its parent company is Fenway Partners.

Easton sponsors Rocky Mountain ATV/MC AMA Amateur National Motocross Championship "It's been a goal of ours for some time to lock in a helmet sponsor with a solid reputation like Bell Helmets," said Tim Cotter, Events Director for MX Sports. "Bell Helmets are worn by the top motocross athletes in the world and to have Bell on board as part of the Rocky Mountain ATV/MC Amateur National Motocross Championship will provide exciting opportunities for the racers and their families.""Bell Helmets takes a lot of pride in being the Official Helmet of Loretta Lynn's Amateur Motocross Nationals. We will be onsite with our display booth and our Mobile Custom-Fit Van," explained Rob Salcedo, Marketing Manager for Bell Powersports. "Make sure to stop by our display, check out our line of Moto 9 helmets and pick up some Bell swag."Holeshot AwardEvery racer at Loretta Lynn's will be eligible to win the Bell Helmet Holeshot Award. Bell will be providing a $100 gift certificate to every Holeshot Specialist for each of the 108 gate drops. That's nearly $11,000 in awards to be handed out on the podium of each moto.Custom-Fit Program Bell Helmets once again leads the industry in innovation and safety with the introduction of their Custom-Fit program. Make sure to stop by the Bell Booth to learn more about this digital mapping process that uses a proprietary 3D-imaging process to scan the rider's head to create a Custom-Mold that adapts to the Moto 9 Carbon. It takes only a few minutes and the scanning will be FREE to all Loretta Lynn's attendees.Moto 9 Demo Program For those riders who would like to try out a Bell Moto 9 Carbon at no charge, you can simply stop by the Bell Booth and sign up to take one for a test ride during one of your practice sessions or race motos. The Moto 9 features an ultra-light Carbon TriMatrix construction, Velocity Flow Ventilation and Bell's Magnefusion Emergency Release System. Stop by to try one out - we will have all sizes available.PaddockTalk Perspective

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