Edgewell Personal Care signs deal with Movember 10/2018 SHELTON, Conn., Oct. 1, 2018 /PRNewswire/ -- Today, Schick® Hydro® is proud to announce the brand's new "The Man I Am™" integrated advertising campaign across digital and social media channels. As modern masculinity evolves and expands, the brand has chosen to create a purpose-led campaign and celebrate men who express themselves, on their own terms. This timely collection of creative work reflects the individuality of every man and embraces all expressions of healthy masculinity, while sticking to what Schick® Hydro® knows best: grooming. The work also illustrates that it takes a man to be himself, and the right razor to express it.
Edgewell Personal Care sponsors Transformers: The Last Knight 06/2017 SHELTON, Conn., June 15, 2017 /PRNewswire/ -- Schick® Hydro® announced today its partnership with Paramount Pictures' new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, "Technology That Transforms" through a new TV commercial and Limited-Edition, collectible razors.