Electronic Arts partners with World Cup of Hockey TORONTO -- Top brands autoTRADER.ca, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016, the best-on-best international hockey tournament featuring more than 170 NHL players that will be held Sept. 17-Oct. 1 at Air Canada Centre in Toronto. Each partner will soon go to market with extensive World Cup-themed promotional campaigns, consumer-focused opportunities, in-broadcast media buys, and on-site activations targeting hockey fans around the world.
Electronic Arts signs deal with Manchester United EA SPORTS™ (NASDAQ: EA) has today been confirmed as Manchester United’s (NYSE:MANU) Official Football Video Games Partner. The three-year global partnership is being celebrated with the release of new, in-game imagery across Manchester United social media channels, helping to promote the forthcoming EA SPORTS FIFA 17 football game. Manchester United also takes centre stage in EA SPORTS’ promotion of FIFA 17 The Journey, a narrative-driven mode available only on the latest generation of consoles, where players live their Premier League story through Alex Hunter, a young apprentice who gets his shot at the big time. The trailer, which can be seen on the official partnership webpage, shows Alex starting his journey at Old Trafford. Throughout the partnership, EA SPORTS will gain access to United players for a unique FIFA tournament during the season, and gaming pods will be set up in the stadium as well as the Aon Training Complex. The main focus of United’s work with EA SPORTS will be online, as this partnership will allow fans to gain unique access to Manchester United through FIFA 17. Fans will be able to access exciting content, including interactive experiences, social campaigns, wallpapers and FIFA 17 covers they can download from ManUtd.com, providing new and innovative ways for supporters to get closer to the Club.