Fanatics partners with Major League Baseball Majestic Athletic has held exclusive MLB jersey rights since the '05 seasonIn what would mark a significant shake up in MLB’s licensing business, Fanatics and Under Armour have quietly completed a deal that will see them team to produce UA-branded on-field jerseys starting with the '20 season. The deal would mean the end of MLB’s longtime licensing relationship with both Nike and Majestic Athletic. Starting in the spring of '20, all jerseys would feature UA branding, while Fanatics will gain broad apparel rights across MLB, with an exception being headwear that will remain with New Era. Fanatics getting such all-encompassing rights suggests a new model for sports licensing in the U.S., one other properties will surely scrutinize. Industry sources said MLB President of Business & Media Bob Bowman recently presented the new apparel deal to MLB ownership, which approved it during a conference call last week.
Fanatics signs deal with Run–D.M.C. NEW YORK, Oct. 5, 2016 /PRNewswire/ -- Fanatics, the global leader for officially licensed sports merchandise, today announced the launch of "RUN-CTY," a new exclusive product line produced in collaboration with legendary hip hop group RUN-DMC. Fans around the world will now be able to combine their love for music, fashion and sports with licensed apparel featuring the multi-platinum masters' legendary logo in the largest collaboration of the famed group's history.
Fanatics sponsors Cincinnati Bengals We're excited to offer some of the most passionate fans in the NFL a new and improved shopping experience for Bengals gear," said Bob O’Keefe, vice president of business development for Fanatics. "Bengals fans will now benefit from our on-demand technology and industry-leading merchandise assortment, which will make it easier for them to wear their stripes and showcase their fandom all year long.