Football Index, founded by Adam Cole, is a UK-licensed and regulated gambling platform, sometimes known as the Football Stockmarket or simply The Index, that allows football enthusiasts to gamble on the future success of football players.[1][2] Traders place fixed-odds bets, known as Futures, for the chance to win daily payouts - or more commonly referred to as Dividends.[3] Dividends are calculated based on player performances on match days, their media presence and the number of goals and assists they get (Goalkeepers receive In-Play Dividends for clean-sheets)