Frito Lay partners with USA Curling PLANO, Texas (October 24, 2017) — From sporting our favorite players’ jerseys to cheering on the home team from the sidelines, sports are an important part of American culture. However, while our most coveted sporting events attract national broadcast attention and home field audiences by the tens of thousands, others have yet to reach those levels of notoriety. Some sports are a favorite part of our everyday lives from the fantasy leagues to our popular Sunday routines, but there are others many of us know very little about. That’s why Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, and the expert in (cheese) curls, is shining a spotlight on another kind of curl, the sport of curling.
Frito Lay signs deal with Garth Brooks NASHVILLE, TN- Oct. 13, 2016- Today, The United States of America's top selling solo artist of all time and current CMA Entertainer of the Year nominee Garth Brooks revealed “Baby, Let’s Lay Down And Dance” as the first single from his upcoming 11th studio album set to be released later this year by Pearl Records, Inc. Available now at Country radio, the up-tempo track embodies Brooks’ unmatched energy and trademark sound, while remaining undeniably timeless.