General Mills signs deal with Solo: A Star Wars Story Lucasfilm has pulled the curtain back on its worldwide promotional partners for the spinoff film Solo: A Star Wars Story. They include a half-dozen brands that will promote the Ron Howard-directed pic starring Alden Ehrenreich as the young smuggler who will become a rebel hero in the Star Wars universe.
General Mills signs deal with Rube Goldberg Machine Contest MINNEAPOLIS, Jan. 16, 2018 /PRNewswire/ -- This year, General Mills is partnering with Rube Goldberg, Inc. to celebrate the 30th Anniversary of the RUBE GOLDBERG MACHINE® CONTEST®. To honor 30 years of invention and creativity, General Mills is bringing science to life in the most unexpected and imaginative places and ways.As part of its larger partnership with Rube Goldberg, Inc., General Mills Cereal introduces specially-marked boxes of iconic General Mills cereals, including Cheerios, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Lucky Charms and Reese’s Puffs. Each box includes easy-to-follow instructions to transform the packaging into one of six Rube Goldberg-inspired simple machines.More