Gillette signs deal with UEFA "The UEFA Champions League is the pinnacle of club football, where the best of the best come together to compete for the ultimate prize. We have so many shared values - respect, integrity, fair play and a desire to compete and perform at the very highest level. It is the perfect platform for us to connect with consumers all around the world."
Gillette partners with Twitch Gillette (PG), the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, today announced the “Gillette Gaming Alliance,” a team of 11 Twitch streamers from 11 countries selected to represent the brand and create content for viewers. Starting this month, the Gillette Gaming Alliance will support a “Bits for Blades” promotion, as well as an ultimate fan experience at TwitchCon Europe in Berlin from April 13-14, 2019.