Gillette signs deal with FIFA 20 Global Series BOSTON & REDWOOD CITY, Calif.--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s leading expert in men’s grooming, and Electronic Arts Inc. (NASDAQ: EA) today announced its EA SPORTS™ FIFA 20 Global Series sponsorship. This Gillette sponsorship will drive engagement and connect the brand with younger audiences through football and esports.
Gillette sponsors UEFA "The UEFA Champions League is the pinnacle of club football, where the best of the best come together to compete for the ultimate prize. We have so many shared values - respect, integrity, fair play and a desire to compete and perform at the very highest level. It is the perfect platform for us to connect with consumers all around the world."