GOAT signs deal with Rui Hachimura "Being a part of the GOAT family is very exciting," said Rui Hachimura. "I grew up watching basketball and have been a fan of sneakers since I was a kid. GOAT not only gives me access to new releases, but also sneakers from the past – sneakers that I wasn't able to get as a kid. I'm looking forward to elevating my collection over the next few years to show off my style."
GOAT signs deal with Brooklyn Nets As Darren Rovell notes ... The NBA players entrance has become an increasingly more valuable space over the last five years. Every team will have a sponsored entrance space by the end of next year. https://t.co/vZiYFZZseM— Darren Rovell (@darrenrovell) November 21, 2019
GOAT signs deal with Kyle Kuzma The endorsement is the first athlete partnership with a sneaker reselling platform. The deal follows the NBA removing its restrictions on sneaker colors to allow its players to be more expressive on the court. The upcoming 2018-19 season will be the first in which players have the full freedom to wear shoes of any color, and Kuzma will lead the charge in partnership with GOAT, the largest resale platform for sneakers.