Golden Flake Snack Foods, a wholly owned subsidiary of Golden Enterprises, is a producer of potato chips, tortilla chips, corn chips, cheese curls, fried pork skins, and other snack foods in the southern United States. The Golden Flake brand was established in the 1920s by Mose Lischkoff and Frank Mosher in a Birmingham, Alabama grocery store basement. The company changed its name from Magic City Foods to Golden Flake, Inc. in 1957 after having been bought and sold by several different owners. One of its most famous owners was Paul "Bear" Bryant, the legendary head football coach for the Alabama Crimson Tide. For Years the potato chips, along with Coca-Cola, were marketed with the slogan, "'Great Pair' says 'the Bear'".In 1968, the company went public, changing its name again to Golden Enterprises, Inc. It is still publicly traded today, listed in the NASDAQ under the symbol "GLDC".