Goodyear signs deal with Cleveland Cavaliers CLEVELAND, Ohio, May 15, 2017 – The Goodyear Tire & Rubber Company and the defending NBA Champion Cleveland Cavaliers today announced a multiyear sponsorship agreement for Goodyear’s iconic Wingfoot logo to appear on Cavaliers player uniforms beginning in the 2017-18 season. The two Ohio-based organizations made the announcement today at Quicken Loans Arena, home of the Cavaliers.
Goodyear partners with Pro Football Hall of Fame The Goodyear Tire & Rubber Company announced today a sponsorship agreement with the Pro Football Hall of Fame. The agreement extends Goodyear’s brand leadership position in football, a sport the world-famous Goodyear Blimp has covered overhead for more than 60 years. The two entities plan to engage fans with unique and inspirational content from the living legends that have given so much to the game of football through Goodyear’s “Blimpworthy” campaign.
The Brand Manager is responsible for all of Goodyear’s efforts in college football and blimp marketing to drive communication and tactical development of these key priorities.