Google signs deal with Late Show During Tuesday evening’s broadcast of “The Late Show” on CBS, the late-night host will fill time that ought to be devoted to commercials with more of his own antics. And the ad-free segment will be sponsored by Google. Yes, that’s TV advertising in 2018: Google will advertise the fact that it is sponsoring a program segment during which commercials normally run, marking the first “Late Show” takeover of a regularly scheduled advertising break.
Google signs deal with Seattle Sounders FC In a landmark media rights agreement, Seattle Sounders FC and YouTube TV today announced a multi-year partnership that sees the latter become the official live TV streaming home of the Rave Green. YouTube TV becomes the exclusive streaming destination for all Sounders FC matches, in the first agreement of its kind for Seattle’s Major League Soccer club. Fans can now watch the Rave Green live with YouTube TV on Xbox One, Apple TV, Roku, smart TVs and other popular TV streaming platforms, in addition to viewing options on their mobile device, tablet, or computer.