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GroupM ESP



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Sponsor Summary
GroupM ESP is the Entertainment & Sports Partnerships (ESP) consultancy within GroupM, the world's leading network of media agencies: Maxus, MEC, MediaCom & Mindshare. Uniquely positioned at the intersection of media & marketing, we are focused on building our Clients' businesses through strategic consulting & creative ideation, leveraging consumers passion points to help brands shift from simply interrupting what people are interested in to being what people are interested in. We specialize in identifying, evaluating, developing, negotiating, managing and activating strategic platforms & partnerships for our Clients with Entertainment & Sports properties/events/talent/content outlets. Uniquely able to combine the rigor of the media world with the creativity and flexibility of the sports & entertainment marketing world, our teams focus on developing innovative concepts that embed our Clients in consumer passion points through multifaceted partnerships. Our knowledge & expertise applies across the partnership solutions spectrum, including sports & entertainment marketing, sponsorship/partnership consulting & negotiation, activation planning & implementation, 360 degree platform development, talent procurement, product placement/integration, event management & production, corporate hospitality and consumer sweepstakes & fulfillment. Sports & Entertainment properties, media outlets & Clients alike look to us as an essential offering with the skillset to construct agreements & programs that leverage media & marketing rights together and, in doing so, setting a new standard within the consulting space on how to consider sports or entertainment as an integrated marketing tool, not simply an either or scenario of media buy or sponsorship.

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