Guitar Center sponsors Steve Aoki LOS ANGELES, Aug. 18, 2014 /PRNewswire/ -- Guitar Center announces DJ and producer Steve Aoki as the latest artist ambassador in the retailer's "All we sell is the Greatest Feeling on Earth" campaign. The Grammy nominated DJ stars in the third commercial spot of the campaign, following appearances by Questlove (The Roots) and James Hetfield (Metallica). Aoki's spot will debut nationwide on August 18, 2014.
Guitar Center signs deal with The Roots LOS ANGELES, July 23, 2014 /PRNewswire/ -- Guitar Center has announced the grand opening of the retailer's brand new store location in world-renowned Times Square, further cementing Guitar Center as the leading force in the industry. The new store is located at 218 W. 44th St. and opens its doors at 7 p.m. on Thursday, August 7, 2014. This opening coincides with another milestone for Guitar Center as the retailer celebrates its 50th anniversary year.