Hiball Energy is a line of energy drinks for the health-conscious consumer: premium, refreshing, sparkling energy waters and organic energy drinks made with organic and fair-trade ingredients whenever possible. Hiball Energy products contain a proprietary organic energy blend of guarana, ginseng and caffeine with the addition of B-Vitamins (B3, B5, B6, B12). Alta Palla ("high ball" in Italian), Hiball's non-energy brand of sparkling juice beverages, was launched in 2016 and contains organic and fair-trade ingredients, and less sugar and calories than its competition. In 2017, Alta Palla organic sparkling waters were launched in 16oz cans. Hiball Energy was acquired by Anheuser-Busch InBev in July 2017.