Honda partners with Chicago Auto Show For the first time, Chicago Auto Show organizers have partnered with the Chicago Area Runners Association (CARA) to host Honda Miles Per Hour, a unique indoor run that guides participants on a 2.4-mile loop through the nation’s largest auto show. The event’s moniker accurately describes the premise of the run, where participants will cover as much distance as possible within a one hour timeframe.
Honda sponsors League of Legends Championship Series Honda has become the exclusive auto partner of Riot Games’ League of Legends Championship Series, doubling down on its presence in esports. Terms were not revealed for the deal, which is Honda’s most recent deal in the space after striking a team deal with LCS champions Team Liquid and a partnership with Twitch. The deal starts immediately with this weekend’s Summer Split Playoffs in L.A., and assets include signage at LCS events, naming rights to the League MVP award and the LCS Scouting Grounds tournament, and branded content integration. One of those content integrations will be spots played during LCS broadcasts initially featuring Team Liquid players and eventually other teams’ players. The videos will feature the players talking about how they found their inspiration for esports and run on Twitch, YouTube, Reddit, Twitter, Facebook and Instagram. Honda said this makes it the first carmaker in North America to sponsor an esports league and team.