Hublot signs deal with UEFA Champions League Following a successful partnership during UEFA EURO 2012, UEFA and Hublot today announced that the prestigious Swiss watchmaker will be the official licensed watch for the UEFA Champions League for the next three years. This collaboration with Europe's premium club competition represents a new departure in the company's strategy with regard to football.
Hublot sponsors Chelsea FC Rotary signed a four-year deal with Chelsea FC as its global official timekeeper in 2013. Following the Swiss watch brand’s acquisition in 2014, Rotary elected not to continue with the arrangement due to a change in direction of its marketing strategy. The partnership with Rotary was Chelsea's first association with a watch brand.