Hublot is a Swiss enterprise creating luxury watches and founded in 1980 by Carlo Crocco. The company currently operates as a wholly owned subsidiary of France's LVMH. To increase the public profile of their brand Hublot have engaged in a number of sponsorship deals. In 2008, they agreed a sponsorship deal with the football club Manchester United, worth £4 million a year. That same year they provided special versions of their Big Bang watches to referees officiating at UEFA Euro 2008. In March 2010, Hublot was appointed the Official Watchmaker of Formula 1.