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Icelandic Glacial

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Sponsor Summary
Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint. The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4. As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be releaed in 2012. Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.
Deal
05/2018

Icelandic Glacial signs deal with Variety May 15, 2018 3:08PM PT Variety Partners With Icelandic Glacial Water Variety has announced a partnership with Icelandic Glacial, the super-premium natural spring water brand known for its eco-friendly business practices from Iceland, that will transpire on more than 40 of Variety’s celebrity-driven events and thought leadership summits over the next 12 months. Icelandic Glacial is the official water partner of Variety’s Live Media business.“We are happy to welcome Icelandic Glacial as the official water partner of Variety’s Live Media business,” said Michelle Sobrino-Stearns, Variety’s group publisher and CRO.Icelandic Glacial kicked off the annual collaboration with Variety’s two-time Emmy-winning series “Actors on Actors,” which airs on PBS in June. Additional partnerships include Variety’s invite-only Path to Parity, an inaugural conference to accelerate the advancement of women in entertainment and media, as well as A Night in the Writers’ Room, featuring panels with Emmy-contending showrunners.“We are thrilled to partner with such a prestigious organization and we look forward to supporting Variety at all of their events over the next year,” said Jon Olafsson, chairman and co-founder of Icelandic Glacial.Icelandic Glacial also partnered with Variety on Power of Young Hollywood, which honors the most promising young talent in Hollywood, and Hitmakers to celebrate the biggest hitmaker of the year in the music industry.Icelandic Glacial water will be tray-passed and available at hospitality areas at Variety’s Live Media parties, luncheons, and conferences.Leave a ReplyWant to read more articles like this one?Subscribe to Variety Today.JavaScript is required to load the comments.

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