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Igloo Products signs deal with Guy Fieri 04/2020 Today, Igloo and award-winning chef, restaurateur, author and television host, Guy Fieri, launched a limited-edition Playmate cooler to support the National Restaurant Association Educational Foundation’s (NRAEF) Restaurant Employee Relief Fund (RERF). With Guy Fieri at the forefront of leading the nationwide fundraising drive, the Restaurant Relief America campaign was created to support U.S. restaurant workers financially impacted by the COVID-19 crisis.