Insight partners with Fiesta Bowl Throughout the Fiesta Bowl’s 44-year history, a reputation built upon proven excellence, national prestige and continued success can be directly attributed to its sponsors. During this proud history, our distinguished family of sponsors have not only enhanced the quality of the Fiesta Bowl's elite bowl games and ancillary events, but also contributed millions of dollars for the advancement of higher education. By forming these quality partnerships with premier corporations, the Fiesta Bowl has also been able to generate an unparalleled economic impact for the state of Arizona. The Fiesta Bowl gratefully acknowledges the national, regional and local sponsors who provide the opportunity to stage its year-round calendar of more than 75 events, and looks forward, with pride, to their continued generosity, support and dedication.
Insight sponsors Cheez-It Bowl The Cactus Bowl, officially known as the TicketCity Cactus Bowl for sponsorship purposes, is an NCAA Football Bowl Subdivision college football bowl game that has been played in the state of Arizona since 1989 and has been played at Sun Devil Stadium in Tempe since 2006. History